William Dickinson. William Dickinson.

Your Gut Health Coach.

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Cookie Policy

This cookie policy explains which cookies this website uses, what they do and how to change your choices. William Dickinson is operated by Joana & William Dickinson Lda. Last updated: 15 November 2026.

Privacy PolicyTerms and ConditionsCookie PolicyLegal Notice

About this cookie policy

This cookie policy explains how Joana & William Dickinson Lda uses cookies and similar technologies on williamdickinson.co.uk (the "Services"). "We", "us" and "our" mean Joana & William Dickinson Lda, which operates under the brand "William Dickinson". Please read this cookie policy together with our Privacy Policy.

When you use our website, you can accept, reject or manage non-essential cookies through the cookie banner. Our online store at shop.williamdickinson.co.uk has its own Cookie Policy, because it runs on Shopify and uses different cookies.

What are cookies?

Cookies are small text files that a website places on your device when you visit it. Websites use them widely to work, to work more efficiently and to give information to their operators. We also use similar technologies, such as pixels, tags and local storage. In this policy, we call all of these "cookies".

Categories of cookies we use

1. Strictly necessary cookies

These cookies are essential for the website to function, so you cannot switch them off in our systems. For example, they enable security and network management, and they remember your cookie choices. Because we need them to provide the Services you request, they are not subject to consent.

2. Performance and analytics cookies

These cookies help us understand how visitors interact with our website. For example, they collect information about which pages people visit and how they move through the site. This helps us measure and improve performance. Examples include Google Analytics, Microsoft Clarity and Smartlook.

3. Functional cookies

These cookies allow the website to remember choices you make and to provide enhanced, more personal features. For example, they connect your visits to your email subscription if you are one of our subscribers.

4. Marketing and advertising cookies

These cookies deliver advertising that is more relevant to you, and they measure how effective our marketing is. We or our advertising partners, such as Meta (Facebook) and Google, may set them. In addition, they may track your activity across websites. We only use them where you have given consent.

Cookies we use

The tables below list the main cookies on this website. Third-party cookies are only set where you have given your consent through the cookie banner. Durations are indicative, and they may vary slightly by browser.

Strictly necessary

CookieProviderPurposeDuration
cookielawinfo-checkbox-necessary, -functional, -performance, -analytics, -advertisement, -othersCookieYesStore your consent choice for each cookie category1 year
CookieLawInfoConsent, viewed_cookie_policyCookieYesRecord that you have seen the cookie banner and what you chose1 year

Performance and analytics

CookieProviderPurposeDuration
_ga, _ga_*Google AnalyticsDistinguish visitors for site analytics2 years
_clck, _clskMicrosoft ClarityRecognise a visitor and join the page views of one visit1 year / 1 day
CLID, ANONCHK, MUID, MR, SMMicrosoftIdentify the browser for Clarity session analyticsUp to 1 year
SL_C_*, SL_L_*SmartlookRecord how visitors use the site13 months

Functional

CookieProviderPurposeDuration
prism_*ActiveCampaignConnect your visits to your email subscription, if you are a subscriber30 days
ac_enable_trackingActiveCampaignRecord that site tracking is switched on30 days

Marketing and advertising

CookieProviderPurposeDuration
_fbp, _fbcMeta (Facebook)Deliver and measure advertising3 months
frMeta (Facebook)Ad delivery and measurement3 months
_gcl_auGoogleMeasure ad conversions (Google Ads)3 months

Third-party cookies

Third parties that provide services to us place some of these cookies. They include our consent tool (CookieYes), our email provider (ActiveCampaign) and our analytics providers (Google, Microsoft Clarity and Smartlook). Where you consent, they also include advertising partners such as Meta and Google. These third parties may process your information under their own privacy and cookie policies.

Our pages also embed YouTube videos in privacy-enhanced mode. However, when you play a video, YouTube may store information on your device. In addition, some links take you to other services, such as Calendly for bookings and ScoreApp for the Gut Health Quiz. Those services use their own cookies on their own websites.

Your choices and how to manage cookies

When you first visit our website, a cookie banner lets you accept or reject non-essential cookies. You can change your preferences at any time through the "Cookie Settings" link at the bottom of every page. Where enabled, we also honour the Global Privacy Control (GPC) signal. We treat it as a valid request to opt out of the sale or sharing of personal information for targeted advertising.

You can also control cookies through your browser settings. For example, you can delete existing cookies and block new ones. However, if you block strictly necessary cookies, parts of the website may not function correctly. Your browser's help pages explain how to manage cookies.

Consent and legal basis

We place strictly necessary cookies because we have a legitimate interest in providing a secure and functioning website. We place all other cookies (analytics, functional and marketing) only with your consent, under the EU ePrivacy rules and the GDPR as implemented in Portugal. You may withdraw your consent at any time through the cookie settings. This does not affect the lawfulness of processing before you withdraw.

Changes to this cookie policy

We may update this cookie policy from time to time, to reflect changes in the cookies we use or for operational, legal or regulatory reasons. When we do, we will post the updated policy on this website and update the "Last updated" date above.

Contact

If you have questions about our use of cookies, please contact us:

Joana & William Dickinson Lda

Rua de Teire, n.º 713, 4830-296 Garfe, Póvoa de Lanhoso, Portugal

Email: support@williamdickinson.co.uk

VAT / NIPC: PT517155656

William Dickinson.

Gut health coach. I help people with stubborn gut, histamine, MCAS and mold problems find the root cause and rebuild their health.

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Free guide

The A to Z Supplement List

A 43-page reference to the supplements I refer to most: what each one is, how it is typically taken and where to find it.

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Work with me

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Free resources

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  • All free resources

Blog topics

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About

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Policies

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William Dickinson is a coach, not a medical doctor. Everything on this website is educational content based on practitioner experience. It is not medical advice and does not replace consultation with a qualified medical professional.

© 2026 William Dickinson. All rights reserved.

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Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
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